Bottle & Bottega Goes Au Naturel and Paints it Forward for Prostate Cancer Awareness
Central to the Bottle & Bottega mission and values is a staunch commitment to the communities the brand serves, and this goes beyond the brand’s creative offerings.
In honor of Prostate Cancer Awareness Month, participating Bottle & Bottega studios are “Painting for Prostate Cancer Awareness” by donating a portion of event proceeds from nude model paint nights to the Prostate Cancer Foundation (PCF). Through October 2, guests are invited to attend select nude model painting events to partake in an instructor-led art tutorial and create a masterpiece of the human form, all while supporting PCF’s mission to cure prostate cancer.
“Statistically, nearly 1 in every 7 American men will be diagnosed with prostate cancer during their lifetime, so it’s certainly an issue that hits home for many of our employees, artists and guests,” said Nancy Bigley, CEO of Bottle & Bottega. “We have strong ties to the neighborhoods we’re in, so we’re using our boldest events to stir up buzz and rally awareness around prostate health. It’s really a symbolic way to recognize the beauty of the human body and support life-saving prostate cancer research initiatives.”
In conjunction with the nude model painting event proceeds, Bottle & Bottega is also hosting a “Bottled Blue” social media contest to further raise awareness for those affected by prostate cancer. Guests are asked to bring in empty wine bottles to any studio event, which they can paint light blue in association with PCF’s ribbon color and in support of their mission. No wine bottle? No problem. Guests can also choose to visually display their support by painting a light blue ribbon on their nude model painting.
To enter the contest, event attendees are asked to upload a picture of their blue wine bottle or blue ribbon canvas addition to social media with the hashtag #BottledBlue. Guests who participate are eligible to win a gift card toward upcoming paint parties. Plus, for every #BottledBlue photo that is captured and submitted, Bottle & Bottega is donating $1 to the PCF.
Click here to watch two of our franchisees “bare it all” in promotion of #BottledBlue!